Let’s Be Clear is Bluestone’s blog devoted to topics related to media training, presentation and speech coaching, better investor and analyst calls and virtual presentations.
I've attended a number of public relations conferences at which a media panel has been assembled to share insights about how organizations can get more press. On every occasion, across the board, the reporters' answers are the same.
"Video."
More video. Better video. Different video. Video.
And that's not just the answer given by the TV stations and digital outlets. That's that answer given by The New York Times, The Wall Street Journal, Reuters and countless trade journalists.
Read MoreImagine Lester Holt starting the NBC Nightly News with “We begin tonight by telling you about me. I was born in San Francisco, California…”
Once the shock of his unbridled narcissism wore off, we’d hear “click,” “click,” “click” across the country, as viewers registered disapproval with their remote controls.
Read MoreA few months ago I attended a professional event at which I knew a well-respected and charismatic CEO would be speaking. Sure enough, he started things off with the stage presence of a stand up comedian and quickly had us all laughing and leaning in.
But then it started: The dreaded PowerPoint presentation.
Read MoreI recently spoke to a group of executives about the importance of making every presentation count. I emphasized what a shame it is to win an audience with people who matter most to your business (customers, prospects, employees, etc.) and then squander it by being boring, off point or even “just OK.”
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