Let’s Be Clear is Bluestone’s blog devoted to topics related to media training, presentation and speech coaching, better investor and analyst calls and virtual presentations.
I've attended a number of public relations conferences at which a media panel has been assembled to share insights about how organizations can get more press. On every occasion, across the board, the reporters' answers are the same.
"Video."
More video. Better video. Different video. Video.
And that's not just the answer given by the TV stations and digital outlets. That's that answer given by The New York Times, The Wall Street Journal, Reuters and countless trade journalists.
Read MoreEver had a job interview, media interview or even a key meeting that seemed to go south before it started? Or perhaps strayed off topic mid-way and never got back on track? Whether it’s a radio interview that dwells on what your new product CAN’T do, or a job interview that focuses too much on your shortcomings, you can still pull it out of the fire with one simple trick.
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