The Right Way to Read a Speech

We all know that when delivering a speech it’s always best to learn the material cold and deliver it from the heart. But let’s face it: For busy executives with frequent trips to the podium and little time to prepare, that’s not always an option.

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Christina McKenna
Killing It on Stage in Your Non-Native Language

A while back I attended a breakfast at which a brilliant economist was slated to share insights on a growing industry segment. The topic was compelling and drew a large and captive audience. Unfortunately, our speaker was only half way through his remarks when eye lids began to droop and heads started to nod. The audience was trying hard to stay tuned in. But our speaker's weighty material, sing-song cadence and thick accent could have lulled the fussiest baby to sleep.

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Christina McKenna
"We Begin Tonight with What's Boring."

Imagine Lester Holt starting the NBC Nightly News with “We begin tonight by telling you about me. I was born in Elmira, New York…”

Once the shock of his unbridled narcissism wore off, we’d hear “click,” “click,” “click” across the country, as viewers registered disapproval with their remote controls.

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Christina McKenna
How to Tell a Story with your Resume

Not long ago I had lunch with a former TV reporter who was ready for a career change and wanted me to review his resume. I agreed. But the the resume arrived in my inbox a few days later, I was taken aback. What he sent looked more like a rap sheet than a resume and certainly wasn’t an argument for his success in a new role.

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Christina McKenna
What Would Dylan Do? Alternatives to PowerPoint

A few months ago I attended a professional event at which I knew a well-respected and charismatic CEO would be speaking. Sure enough, he started things off with the stage presence of a stand up comedian and quickly had us all laughing and leaning in.

But then it started: The dreaded PowerPoint presentation.

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Christina McKenna