Clients often ask us to review major presentations at the eleventh hour, hoping we can make the tweaks that will take their material from good to great. In the best cases, our job is to put icing on the cake and who doesn’t love to do that? But sometimes, the cake isn’t ready for icing. In fact, in some cases, everyone is still scrambling around, trying to find the ingredients. Often those frantic, final meetings are spent searching for photos, fretting over font sizes, adjusting bullets and reordering slides ad nauseam.
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