The Wingman: Your Secret Weapon for Speaking Success

Just as one pilot supports another during a dangerous mission, your Wingman can protect you from distractions.

Just as one pilot supports another during a dangerous mission, your Wingman can protect you from distractions.

Strong speakers know an important element of a great speech or presentation is focus. Speakers who can block out distractions and zero in on the audience are more likely to be engaging, interesting and effective.

And yet, more often than not it seems there’s a concerted campaign underway to distract the speaker from the moment he or she arrives at the venue. The host wants to clarify something about the introduction. A guest is clamoring to point out a mutual acquaintance. The AV tech has questions about technical needs. On top of it all, there are legitimate business leads that deserve attention.

How can a speaker possibly concentrate and make final preparations when there are so many other demands for attention?

Enter the Wingman.

No matter the size, formality or venue of an event, if it’s a performance that matters, the Wingman is the answer.

A Wingman can be male or female. Your Wingman might be a colleague, might be an intern, or in some cases, might even be your boss. But in this role, the Wingman’s number one job is to manage logistics, shield you from distractions and do whatever it takes to make you look good.

Think you’re better off flying solo? Consider these ways the Wingman can help:

Before your talk: The Wingman can help you get to the location on time and looking your best, set up and run your technology, run interference with clingy members of the audience, and work the room for leads while you focus on your impending remarks.

During your talk: The Wingman can take photos of you speaking, solve unexpected technical problems (or enlist someone who can), quash distractions like a vacuum in the hallway, and if necessary get the ball rolling with Q and A.

After your talk: The Wingman can help you engage important leads, shield you from less important contacts, and pack up your materials while you’re basking in the glory of a great speech. Maybe most importantly, the Wingman can later can provide you with feedback so you can be even more effective next time.

How you use your Wingman is up to you. The only requirement of the job is that he or she can put you at ease and help you look great when it’s your turn to shine.

Give it a try and let us know if it works for you or what else has worked better. For more great ideas and tips for rock solid communication, like us on Facebook or follow us on Twitter @bluestoneexec.

How to Tell a Story with Your Resume

A great resume should read like a story, not a rap sheet.

A great resume should read like a story, not a rap sheet.

Not long ago I had lunch with a former TV reporter who was ready for a career change and wanted me to review his resume. I agreed. But when the resume arrived in my inbox a few days later, I was taken aback. What he sent looked more like a rap sheet than a resume and certainly wasn’t an argument for his success in a new role.

How could someone who had spent a career poetically telling the stories of others come up so short in telling his own? Happens all the time.

All journalists know their job involves more than just cataloging the facts. They must weave them into a relevant, compelling and accurate narrative. Yet, when it comes to telling their own tale, they---like all of us---often revert to a data dump. Every location, title, date and award is recorded. What’s missing is good information about how those previous jobs have prepared them for the next.

Journalists and all resume writers should ask themselves  “What’s the storyline that shows my future employer I’m a great candidate for this job?”

Here are a few ways to use storytelling to improve your resume:

Summarize your storyline. Briefly stating an objective is an excellent way to connect what you’ve done and what you want to do next, particularly if you’re changing careers and it’s not obvious. For example: “Veteran salesman seeks to apply competitive spirit, passion for science, and 25 years success in automotive to new role in pharmaceutical sales.” Just keep it short and steer clear of meaningless clichés like “proven track record,” “results-driven” and “demonstrated success” that typically signal the opposite of what they intend.

Paint a picture. Take the hiring manager’s view and think, “In what way does this person fit our company, our culture and our challenges?” Then accentuate experiences and skills that align with what your new employer needs and let go of some of the others. If you focus too much on the details that don’t apply to the next job, you’ll look like that’s all you can do or want to do.

Use slow mo and fast forward: Movie directors do it all the time: They draw out every detail of a key scene, then compress years or even decades that are less important. When writing your resume, the “real estate” you allot your experiences need not be proportional to the years you spent toiling at them. So long as you don’t distort the truth, it’s OK to elaborate on the few projects that most pertain to your next job while glossing over the time consuming tasks–or entire jobs–that don’t.

Bottom line: Apply a few simple storytelling techniques to your resume and interview process and your job search just might have a happy ending.

Give it a try and let us know if it works for you or what else has worked better. For more great ideas and tips for rock solid communication, like us on Facebook or follow us on Twitter @bluestoneexec.

Really, No Questions?

If you open your talk up to Q and A but get no takers, try asking yourself a question to get things rolling.

If you open your talk up to Q and A but get no takers, try asking yourself a question to get things rolling.

You had them on the edge of their seats the whole talk. They nodded at your insights and laughed at your jokes. But suddenly, when you announce you’ll take questions...crickets.


What seemed to be a soaring success suddenly feels more like a flop. Though it’s hard not to feel the audience is using its silence to give you the hook, don’t dash off just yet. The final moments of your talk are a big part of the impression you’ll leave. Here are some tips for avoiding an awkward silence when no one asks a question:

Give them time to prepare. Often the switch from speech to Q and A is a bit abrupt. You may be such an engaging speaker that no one is even thinking about questions yet. Just before your conclusion, consider offering a remark such as “I’m going to take some questions in a moment, but first I want to tell you one more quick story.”

Have a plant in the audience who can kick things off.  Before you get started, ask a friend or even your host to jump in if no one else volunteers a question at the end of your talk. Often audience members just need someone else to break the ice and they’ll come around with their own questions.

Ask yourself a question. This tactic is especially useful for CEOs or other leaders speaking at town hall meetings where employees may be reluctant to stick their necks out. Simply fill the awkward silence with something like “One question some of you might be asking is ‘Will the company continue to match our 401k contributions?’” or “Something I usually get asked is ‘What kind of feedback have you had from customers?’” It might give someone else the courage to jump in. At the very least it helps you fill the emptiness.

Offer one final comment, then concede the stage. If you’ve tried the above and the audience STILL doesn't jump in, offer one final insight. This should be a brief comment you’ve saved just for the end to tie up your talk, show you’re not rattled, and leave on a positive note. Then do leave the stage. But later follow up with audience members or your host about the lack of questions. Perhaps an overheated room or the alluring scent of lunch arriving next door made the audience impatient. Or perhaps you weren’t as engaging as you thought. Regardless, that’s one question worth asking---and having answered.

Give it a try and let us know if it works for you or what else has worked better. For more great ideas and tips for rock solid communication, like us on Facebook or follow us on Twitter @bluestoneexec.