Ever had a job interview, media interview or even a key meeting that seemed to go south before it started? Or perhaps strayed off topic mid-way and never got back on track?
Whether it’s a radio interview that dwells on what your new product CAN’T do, or a job interview that focuses too much on your shortcomings, you can still pull it out of the fire with one simple trick.
Just as things are about to wrap say, “If I may, I’d like to add one more thing…”
Then deliver a simple summary statement that succinctly states the point or points you need to make.
By being direct and concise, you’ll recapture the focus of the person on the other end of the phone or across the table. In fact, in most cases, he or she will even write down your key points and—even better—remember them.
This tactic is so effective, I recommend clients write out a summary statement in advance of their interview or meeting, just to be sure they take advantage of this strategy by the end of the conversation.
Here are some examples of how to put this simple trick to work.
To refocus a job interview:
“We’ve talked a lot about my work history, but if I may add one more thing, I’d like to summarize what I think makes me a strong candidate: I have more than two years experience selling ball point pens. I’ve also worked as a purchaser of office supplies. And my other work history, though varied, all shows I’m a fast learner.”
To save a sinking media interview:
“If I may take just one more moment, I‘d like to summarize why our Teeny Tiny Hearing Aid will be successful in today’s market: One, more people than ever are entering their senior years. Two, for today’s seniors, staying vital and connected is a priority. And three, today’s younger people see hearing aids as helpful technology, not something that will stigmatize them.”
And suddenly, you’re back on track.
By the way, this tactic doesn’t only work well for interviews gone BAD. For strong interviews too, a summary statement can be the bow around the package, tying up a great conversation and making it all the easier for your audience to understand your message and more importantly, repeat it.
Give it a try and let us know if it works for you or what else has worked better. For more great ideas and tips for rock solid communication, like us on Facebook or follow us on Twitter @bluestoneexec.